Communication and Public Relation

Course Objectives

1) To provide basic and emerging concepts and principles in relation to better decision making

in the areas of government & corporate with reference to rural communication, advertising &

allied fields, communication in decision-making process.

2) To sensitize students on various social communication issues in the light of emerging

concepts.

3) To take the students through the role and scope of PR in management, its various tools and

the emerging importance of the discipline in varying areas.