This course is required for the Marketing Management major. It covers the real-life applications of concepts learned in basic marketing course. Extensive use of case studies is made to illustrate how marketing programmes are planned and executed in both large and small companies. Analytical techniques are stressed to give students the opportunity to identify problems and find solutions. (Ref: Academia (2016).Case Studies in Marketing Management. Retrieved http://www.academia.edu/1352192/Case_Studies_in_Marketing_Management_and_Sales_Management. On 13/01/2016)