This course provides a deeper insight into the consumer
psychographics. The course offers theoretical foundations in
consumer behavior and decision making, and offers many practical
insights, that helps to understand the mind of the consumer, and the
different buying influences. The knowledge of various modules and
framework also helps students to understand consumer behavior.
To provide an overview of branding aspects in the current context on
product and brand management. To understand the various aspects
related to Brand Management.
- Teacher: Gandhali Kharge MBA